NEW DRINKING

A shift towards a more mindful approach has seen the same care we take when choosing what we eat slowly filter down to encompass what we drink.  Consumers are applying this logic to drinks, with future thinking brands emerging to tap into this growing base.

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MINDFUL CONSUMPTION

The no- and low-alcohol market shows no signs of slowing down. Embraced not only by nondrinkers but also those looking for more options, the no-and low alcohol market is set to expand. Sober-curious consumers are emerging as a strong cohort. Similar to flexitarians, who take a flexible approach to vegan and vegetarian diets, these people are embracing the full spectrum of 0-50 alcohol by volume (ABV) content available to them, adapting their choices to suit specific drinking occasions.

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FLAVOR SENSATIONS

A desire for extremes will dictate our drink choices, with sensorial experiences that range from the striking heat of chili through to super-sweet, sour, bitter and smoked flavor profiles. Drinks that burn, cool, tingle and comfort will be in high demand.

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NEW DRINKING OCCASSIONS

The global pandemic has had a profound impact on the drinks industry and has ushered in entirely new drinking cultures.