CONSCIOUS CONSUMER

Successful companies will be those that improve the health of the planet and its population.

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CONSCIOUS CONSUMPTION

Consumers will become more mindful about their purchases and behaviors.  They will take pride in their personal efforts and support companies that make them feel more judicious in their use of packaging and precious resources.

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HEALTHY DIETS MAKE A HEALTHY PLANET

Conscious consumption habits will inspire more people to consider the environmental and ethical impacts of their diets. Consumers will further prioritize plants in their diets, now with the planet’s health in mind as much as their own. Consumption of animal products will be occasional and focus on ethically raised dairy and animal protein.

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ACTIVIST APPROACH

Consumers will turn to companies to be the leading forces for change on important societal issues. To meet consumer expectations, food, drink, and foodservice companies must establish results-oriented activist approaches.