SMART NUTRITION

Technologies that enable consumers to construct hyper-individualized approaches to physical and mental health. Innovative food and drink formulations will create a new foundation for healthy eating.

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THE PERSONALISATION REVOLUTION

Through 2030, more consumers will understand what makes them and their biological needs unique through more widespread access to tests and data collecting technology. Consumers will look to companies to help them act on their data and to offer custom food and drink.

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SYNC WITH TECHNOLOGY

Consumers will share their personal data with a multitude of Internet of Things-enabled devices. Consumers will want the convenience of recommended shopping lists, recipes, and meals that are customized to their flavour, taste, and texture preferences.

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FEED YOUR MIND

People will use the results of data collection and biological tests to modify their diets and lifestyles to improve their brain health, states of mind, and moods.